Case Studies

Challenge

UrbanBloom faced rising stress-related absenteeism, employee burnout, and inconsistent support for women navigating pregnancy and postpartum. Exit interviews revealed:

• Lack of tailored wellness resources for working mothers.
• Feelings of isolation among postpartum employees.
• Gaps in leadership awareness of maternal mental health challenges.

Objectives

• Launch a maternal health-focused wellness initiative that addresses the unique pressures of balancing career and motherhood.
• Increase emotional resilience, reduce burnout, and promote whole-person wellness among employees.
• Position UrbanBloom as a trailblazer in maternal support within the corporate wellness space.

Strategy

1. Maternal Wellness Coaching: Dr. EJ offered one-on-one coaching to 25 women during a 6-month pilot, guiding them through:
   • Emotional and physical transitions from fertility to postpartum.
   • Navigating identity shifts, work-life integration, and boundary-setting.
   • Building personalized wellness action plans (rest, nutrition, movement, stress).

   Results:

   • 93% of participants reported reduced anxiety and improved sense of control over their wellness.
   • 88% developed new self-care habits they continued beyond the coaching period.
2. Corporate Wellness Program Design & Facilitation: Monthly wellness series for all employees, including:
   • “Working While Growing: Pregnancy in the Workplace”
   • “Mental Health After Baby: What Leaders Need to Know”
   • “Motherhood Without Burnout: Tools for Sustainable Self-Care”

   Workshops blended evidence-based medical guidance, mindfulness and somatic practices, and real stories from working parents in the company.

   Results:

   • Average session rating: 9.6/10 for relevance and engagement.
   • 70% of attendees implemented at least one new wellness practice within two weeks.
3. Fitness & Lifestyle Consulting for High-Achieving Women: Customized wellness blueprints included:
   • Quick, low-impact movement routines for busy schedules.
   • Simple, nourishing meal strategies to balance hormones and energy.
   • Bio-individual stress management protocols (sleep, breathwork, digital boundaries).

   Impact: Reported energy and focus improvements by 40%. Reduced late-day fatigue and decision fatigue.

4. Keynote & Wellness Retreat Activation: A virtual retreat headlined by Dr. EJ.
   • Theme: “Resilient Womanhood: Power, Pause, and Presence”
   • Included breakout workshops, live Q&A, and real-time wellness challenges.

   Impact:

   • Attendance from over 300 employees.
   • Boosted employee morale and engagement across departments.
   • Inspired new internal advocacy group: “UrbanBloom Mamas.”

Challenge

Amara had a compelling mission and a small, loyal Instagram following—but lacked:

• A clear business structure or revenue plan.
• Scalable operations or product distribution channels.
• A strong, strategic media presence to reach investors and amplify impact.
• Messaging that could compete with larger, commercial wellness brands.

Amara needed expert, end-to-end support to build her business and broadcast her story in a saturated wellness space.

Strategy

1. Start-Up & Scaling Consulting
   • Business Planning & Revenue Model Development:
     • Refined her core product suite and pricing strategy (subscription bundles + digital doula trainings).
     • Launched a three-tier revenue model: e-commerce, virtual coaching, and community partnerships.
     • Mapped customer avatars with detailed pain points and buying journeys.
   • Start-Up Launch & Legal Structuring:
     • Registered her LLC with the appropriate protections for wellness-based services.
     • Created a Founder’s Playbook with essential SOPs, onboarding docs, and equity protection templates.
   • Strategic Scaling Plan:
     • 12-month roadmap including wholesale distribution goals.
     • Expansion into Medicaid-funded doula contracts.
     • Strategic partnerships with birth centers and maternal health nonprofits.
   • Ecosystem Mapping:
     • Connected Rooted Radiance with local economic development programs, BIPOC investor networks, and maternal health accelerators for Black-led startups.
2. Marketing & Media Strategy
   • Brand & Message Development: Repositioned Rooted Radiance as a "culturally-rooted wellness brand for birth givers and caregivers." Developed messaging pillars: Empowerment, Tradition, Science, and Sisterhood.
   • Social Media Planning & Campaign Execution: 90-day visibility plan with founder videos, client testimonials, and viral micro-educational reels.
   • Press & Media Coaching: Designed a press kit and founder pitch email. Provided 1-on-1 media training with Dr. EJ for interviews.
   • Influencer Outreach & Podcast Features: Collaborated with four maternal wellness influencers. Booked Amara on three top podcasts in the reproductive justice space.

Outcome

• Launched officially within 120 days with a fully structured business and digital storefront.
• First product drop sold out in 72 hours.
• Gained 2,300 new followers and 800+ email subscribers.
• Featured in Essence Wellness Blog and invited to speak on a national maternal health summit panel.
• Closed $25K in pre-seed funding from a women-of-color entrepreneur fund within six months.